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CROSSWORD JAM

I have worked on the live-ops of this game. I have shipped the following features and events successfully during the course of time. Crossword Jam has seen tremendous growth and love from the players. It is one of the top-grossing games of the segment.

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CROSSWORD JAM.jpg
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Key Responsibilities:

  • End to end delivery of the feature

  • Tuning, pacing, and economy structure

  • The overall flow and player experience

  • Guidelines for UI and animations

  • Level design if applicable

  • Help analysts to monitor the health of the feature and plan their optimizations

PERFORMANCE

It has been one of the top grossing word game for a while with my contributions being to increasing the LTV by designing key features in the game.

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LETTER HUNT EVENT

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I Designed a 15 day long event for the players to engage with. This event has seasonal flavour to it.

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Key Responsibility:

  • Event duration and event timings

  • Tuning and balancing according to the timings. That is, setting up targets for the players

  • Designing the mechanics for the event. "Collect letters by completing the puzzles and fill up the words to unlock new objects"

  • Setting up rules according to the mechanics

  • Pacing of the unlocks and balancing

  • UX flows and surfacing guidelines

  • Deciding the number of objects based on the balancing

  • Giving art direction according to the number of objects to be placed in the scene. The composition should be sensible and thematic

  • Coming up with N number of scenes to provide variation

  • Taking care of the edge cases

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MINIGAMES

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Variation in the puzzles the players play was proposed to retain elder players. Minigames are tied to the main game and are designed to engage players who are stuck on the main game puzzles. The minigames are easy to play and hence will have less stickiness as compared to the main game

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Key Responsibility:

  • Pacing and level drops logic

  • Two minigames were designed. Rules and interactions for both the minigames were designed.

  • Levels and rotation of the levels logic was set up for both the trivia mingiames and Spellbinder minigame

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EXPERT PUZZLES

Elder players who were finishing all the levels provided were losing out the chance to participate in events and leaderboards. Expert puzzles; an endless loop of puzzles was designed to cater to this need. 

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LUCKY LADYBUGS: PERSONALIZED HELPERS

The ladybugs help the players by revealing a letter. The ladybug drops are done currently based on the engagement of the players. It was mainly designed to help the stuck players. The potential of the feature is endless and can be used to drive IAP. This feature was personalized according to the player's status in the game, which means the drop/reward provided was mapped accordingly.

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